Case Studies: The Palm Springs Aerial Tramway

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The Palm Springs Aerial Tramway needed a way to make more insightful business decisions and find better ways to engage their guests during long wait times for the Tram.  Click below and watch Greg Purdy, Public Affairs Manager talk solutions.


  • Through the app’s data dashboard, the PS Aerial Tram team is able to get to know their visitors. Metrics like visitor paths, dwell times, and more are helping the PS Aerial Tramway Team make insightful decisions for the future.  “It’s a very useful tool and the information that it provides is helping us as a business decide what we want to add to the tram experience.”
  • Palm Springs Aerial Tram can illuminate the rich history of the tram, its ecological surroundings, and behind-the-scenes information with its visitors through the app’s engaging and accessible content
  • Palm Springs Aerial Tram can now showcase their vistas to those on and offsite. Through the virtual visit function, app users are treated to a Virtual Reality Lite experience featuring 360-degree views.
  • Push notifications for special events, severe weather notifications, and changing hours lets PS Tram have a direct line to their visitors
  • With over 50 video, audio, and mixed reality experiences for guests to enjoy, the app makes wait times fly by!

  • Through a variety of top-notch content, visitors are learning and appreciating the Palm Springs Aerial Tramway in a whole new way.  “Something that was very impressive to us was not only the quantity of the content that the Guru team created but the quality. There were things that we didn’t even know about that their research team discovered!”

  • The app also includes current weather readings, a guide to local restaurants, and an event calendar to help guests plan their day while at the tram!


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