Communicating the Importance of Membership

The Living Desert Zoo and Gardens needed a better way to communicate the importance of supporting conservation through visitation and membership.

As a partner, Guru’s challenge was to create a mobile application that helped visitors understand that zoos aren’t just about entertainment.  Click the link below to watch Erin Scott, Marketing and PR Manager and May Guzman, Interactive Marketing Manager speak about the challenges and the solutions.

Overview

• Through the Guru powered museum app, visitors learned about the importance of membership and support on their own terms.

• Through digital content the zoo was able to share conservation stories on a more intimate level and empower guests to support the cause.

• The app lets visitors learn the conservation story behind each and every animal at the zoo.  Guests get to know the animals personally and understand how their support is preventing the extinction of endangered species.