Cultural institution’s digital experience partner. 

Working with you to create, evolve, and refine your visitor experience. 

What do we do?

Guru offers a scalable grow-as-you-go mobile app platform for all your digital engagement needs. Does your team need a simple app CMS for managing your home-grown audio tours? Guru can help. Does your team need a robust app CMS with Data Reporting, Ticketing, Queueing, Virtual tours, AR and wayfinding? We have that too. 

Our platform offers functions for an engaging and inspiring visitor experience at museums, historic sites, zoos, aquariums, gardens, parks, and more. Start with one of our three solution packages that fits your needs now, and expand your platform and experience for your needs in the future. 

Guru's Mission

Guru is on a mission to revolutionize the cultural institution space. We strive to foster curiosity, inspire visitors, and provide museums the tools they need to create a dynamic digital visitor experience. 

We work in true partnership with your organization to create compelling educational content including audio, video, virtual tours, augmented reality, virtual reality, and interactive experiences and anything else we can dream up together.



A Partnership Approach

Guru is not a vendor. We are your partner. Our team becomes an extension of yours as we create memorable visitor experiences both on and offsite. We do not set up then run, nor do we operate as an inaccessible island. We listen and iterate our approach throughout every stage of our relationship in order to provide you with the support necessary for success. Our best ideas come from listening to our partners, aligning our interests, and taking the time to understand your unique challenges and goals. We provide each of our partners with a dedicated Customer Success Guru in order to ensure an attentive, responsive, and personal working relationship.


Story First

We love technology. We also recognize it is not a magic bullet; it is a tool. Used correctly, the tool can provide a deeper layer of learning and limitless capacity for content, sharing and giving. Our creative team takes a ‘story-first’ approach, meaning that the narrative and mission of the content informs the method of tech delivery we will implement. You know your stories best, it is our job to help effectively bring them to life!


Innovation Always

Our team is never satisfied; we are obsessed with improving every aspect of Guru. Every day, we find opportunities to innovate and evolve. Whether it’s fine-tuning our processes, building new integrations or offering new content mediums, nothing is sacred if we can make it better. Our customers can rest easy knowing that Guru not only considers what is most effective today but how that approach will evolve with what is coming tomorrow. We thrive on proving the impossible, possible.


ROI Obsessed

Guru’s ingenuity extends beyond technology and storytelling. We are in a never-ending quest to discover your untapped revenue sources, boost existing revenue streams and optimize expenses. Financial returns are just the start. Maybe you want to extend and personalize the relationship with your visitors. Perhaps you want to highlight your conservation efforts by eliminating the need for paper maps and handouts. Or, maybe you want a more efficient way to conduct surveys or A-B testing. Guru should be viewed as an investment, not an expense.


We look forward to hearing from you and are excited to be of assistance. 
 Feel free to reach out to say hi, ask questions, or request a demo!


The first step in bringing your institution to the next level!

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