PALM SPRINGS AERIAL TRAMWAY
Long wait-times provide an opportunity to engage visitors with an app.
LOCATION
Palm Springs, CA
YEARS WITH GURU
5
NAME
PS Tram App
PARTNERSHIP MODEL
The Guide+
“It’s a very useful tool and the information that it provides is helping us as a business decide what we want to add to the tram experience.”
The Problem
Palm Springs Aerial Tramway needed a way to make more insightful business decisions and find better ways to engage their guests during long wait times for the Tram. Some visitors have to wait for up to 2-3 hours, and with limited activities available in the waiting area the PS Tram team wanted a supplemental tool to help keep visitor occupied and engaged.
The Solution
We worked with the team at Palm Springs Aerial Tram to illuminate the rich history of the tram, its ecological surroundings, and behind-the-scenes information with engaging and accessible content. With over 50 video, audio, and mixed reality experiences for guests to enjoy, the app makes wait times fly by!
In addition, Palm Springs Aerial Tram the app showcases the magnificent vistas to audiences both on and offsite. App users are treated to a Virtual Reality Lite experience featuring 360-degree views. Push notifications for special events, severe weather notifications, and changing hours lets PS Tram have a direct line to their visitors. The app also includes current weather readings, a guide to local restaurants, and an event calendar to help guests plan their day while at the tram.
Through a variety of top-notch content, visitors are learning and appreciating the Palm Springs Aerial Tramway in a whole new way. “Something that was very impressive to us was not only the quantity of the content that the Guru team created but the quality. There were things that we didn’t even know about that their research team discovered!”
