Digital Storytelling Strategy
If storytelling in a museum is king, then digital storytelling MUST be the queen. They go hand-in-hand, both sharing the throne that is ‘museum engagement’.
I will sound like a broken record amongst the consensus in the industry when I say that now more than ever digital storytelling is a top priority for cultural institutions. Whether you are trying to reach visitors at home, expand your reach to the now-missing foreign tourists overseas in their homes, grasping at millennials’ attention, or aiming to provide a touchless Covid-safe experience – formulating a robust digital storytelling strategy is paramount.
But where to start!?
For many teams that have lost major man power on account of layoffs, and therefore begun wearing even more hats than usual, tackling strategy can not only be daunting but seem near impossible.
We are happy to help, and now you don’t have to hire us to do so. From our team of experts, here are some great questions to ask, and places to start if you want your institution to get moving on its next digital storytelling initiative.