What happens when the brightest minds in digital storytelling come together with a reliable app platform?



We are excited to announce our partnership with LuzidLab – a creative collective born amidst the pandemic with unbound imagination for creating innovative projects. 

How did this partnership come to be? It is quite simple really. Guru leadership and the founders of LuzidLab have a history of working together in the museum and heritage digital experience sector. When the new Guru team caught up with our good friends over in Europe, the natural turn of events was to partner and bring both the US and European markets the best of each team’s talent.

From our CEO Suzie Dergham: 

“At Guru we are all about transcending the typical, and inspiring and delighting visitors in surprising ways. The talent at LuzidLab are expert in delight and surprise! With their intimate knowledge of the museum and heritage space, and their experience with commercial brands as well, we are confident that our partnership will bring a truly unique offering to the market.”

What is LuzidLab?

In brief, the LuzidLab collective is a community of creatives combining their talents to produce work that creates a brighter future for all. 

Their capabilities range from onsite experiential installations to dynamic audio production. The internationally acclaimed team of multimedia creatives are digital experts, storytellers, and passionate designers. They work with museums, historic sites, cultural attractions, and brand experiences to leverage the benefits and curb the downsides of technology as a learning and engagement tool. 

Clients & Experience

Members of the LuzidLab collective have worked with some of the world’s most famous institutions, creative firms, and brands. You most likely have experienced products of their talent without realizing it! Some of these clients and partners include: 

  • Creative Media & Edutainment: MTV, Antenna International, BBC UKTV, Comedy Central, Discovery Channel & Disney
  • Brands & Sports: Cadbury, Chanel, BMW, Chelsea Football Club, Liverpool Football Club, Samsung, Wembley & IBM
  • Museums & Heritage: English Heritage, Louve Lens, The National Gallery London, Tate, Royal Collection Trust, Basilica de la Sagrada Familia, Van Gogh Museum, Opera Garnier, Fundacio Miro Barcelona & Titanic Belfast

The Team

Giles Pooley, CEO, Co-founder, and Director of Production heads up the collective alongside his partners and fellow Co-founders Mike Robinson and Mike van de Noordt. Between the three of them they will work with Guru to match our client’s needs with the collective’s talents for a one of a kind end user experience. 


“We are delighted to partner with Guru Experience Co. on this journey.  They come with a well deserved reputation for innovating in the space, both with their creative approach to content, but also with their suite of leading SAAS solutions for the M&H sector.   We believe the combination of Luzidlab and Guru, brings an entirely new and powerful offering to the M&H sector across Europe.” – Giles Pooley, CEO LuzidLab



The first step in bringing your institution to the next level!

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