Wynwood walls

Creating a seamless visitor experience with ticketing and memberships

Location

Miami, FL

years with guru

1 Year

name

Wynwood Walls – Urban Graffiti Art Museum Miami

partnership model

Dynamic Guide+

“THE STAFF APP IS A GREAT FEATURE ALLOWING TEAM MEMBERS TO VISUALIZE EXPECTED TICKETED RESERVATIONS SUCH AS TOURS AND EVENTS.”

the problem

The Wynwood Walls were once an open ticket-free space, but as the organization grew and evolved it had planned to create a more traditional museum experience. For the first time, the property needed a ticketing system. To make things a bit more complicated, their plans to open were during the pandemic. Being a mostly outdoor activity, it was bound to be a hugely popular and safe activity to engage in, but timed tickets were a must. Since this was a whole new way of operating, the team at Wynwood Walls needed a true partner to help them get up and running, and continually evolve their offerings to their visitors.

the solution

Guru’s Dynamic Guide+ platform allows for institutions to tap into almost any onsite visitor facing digital need imaginable, so it was a perfect choice for this new, and continually evolving institution. The Wynwood team wanted to provide free timed ticketing at the onset of their grand opening to encourage high visitation and celebrate the new spaces with their audience. It was also important to quickly change that format to paid tickets after a certain time, and add tickets for special events and various membership levels.

Because the team has their minds on a long-term holistic digital strategy, the tickets needed to be available through multiple points of sale. Therefore the Guru team installed self-service kiosks onsite, created a microsite that fits right at home on the main Wynwood Walls website, and made purchase available on an app that also serves as an experiential guide complete with artist information and a map.

One of the most helpful elements of the ticketing system is the staff app. With the staff app, visitor service members and tour guides can quickly and easily see what the expected visitor flow of the day will be, when and how large both internal and 3rd party group tours will be, and scan or search purchased tickets on behalf of visitors.

THE APPLICATION

“Guru is committed to enhancing the ticketing experience of your guest."

Daniel Pezet, Director of Operations

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