Creating a multi-site mobile guide to explore the world of John Deere in-person, or virtually.


Moline, IL   Dixon, IL  & Waterloo, IA

years with guru

1 Year


Visit John Deere

partnership model

The Guide+

“We are excited for our visitors to experience John Deere like never before… From audio tours and scavenger hunts to augmented reality and virtual trips through the company archives, we look forward to connecting in new and exciting ways.”

the problem

John Deere is a globally recognized brand, its iconic leaping deer logo ubiquitous. Their fanbase “bleeds green” and can be found in every corner of the world. What many fans do not know, is that John Deere was a real man, a blacksmith, who bears the claim of creating the first steel plow. The obstacle for telling the John Deere story is that there are three different sites that are integral in uncovering the world of John Deere, and they can be difficult for fans to get to. Visitors can explore the excavation site and homestead where the original plow was forged, a Tractor & Engine Museum that explores the evolution of the company, and the Pavilion which dives into the tech-forward & sustainability-focused future of John Deere today. The Branded Experience team looked to Guru Experience Co. to help create an experiential app to explore all these stories and more.

the solution

Guru Experience Co. created a location aware multi-site app to keep all the John Deere stories in one convenient app download, but curated and separated into their own unique guide experiences. In doing so, we are able to cater to the onsite visitors, who are looking to take an audio tour at one of the sites, or do a scavenger hunt, quiz or other game to enhance their visit.

For offsite fans, and to keep visitors onsite engaged with the app post-visit, there is an archives site-section. Here users can dives into highlights of the massive collection of historic tractor models, vintage toys, advertisements, and more. The curiosities that fans can find are endless, and the stories behind them are narrated by none other than the head archivist and John Deere expert Neil Dahlstrom. 

The app allows visitors and remote fans alike to dive deeper into the stories of the brand than ever before. Users can even design their own John Deere hat in the app, and snap a selfie with the AR filter to share on social media. With push notifications, fans can be notified whenever new episodes in the archives section are live as well, to encourage repeated app use. Ongoing content creation, gamification and AR means that there will consistently be something new to learn and experience in the Visit John Deere app. 


"The Guru Experience Co. team has provided an immersive service, built on deep industry expertise and experience. We have been thrilled to truly partner with the entire team and have been impressed with their technical abilities and passion for the John Deere brand."


We look forward to hearing from you and are excited to be of assistance. 

Feel free to reach out to say hi, ask questions, or request a demo! 


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