Location
San Diego, CA
years with guru
6 Years
name
San Diego Museum of Art
partnership model
Guru Guide+
content produced
Audio Overviews, Gallery Videos, Education Videos, Themed Tours, Docent Tours, Artist Tours, Augmented Reality
50% OF USERS WHO DOWNLOADED THE APP CAME BACK
THAT SAME WEEK TO ENGAGE WITH THE APP AGAIN.
the problem
The San Diego Museum of Art is a world-class destination for art and a local treasure when it comes to San Diego history. But their key audience was getting older and the museum sought to expand their reach to younger audiences—particularly millennials.
To attract 21st-century audiences, SDMA knew they needed to leverage technology in a creative way. However their time and resources were limited, especially with new exhibitions and events always on the horizon. They needed a solution that would not only provide the technology but would also keep content up-to-date and relevant.
the solution
The first step was to rethink their content method of distribution. Younger audiences want to use their smartphones, so why not let them? SDMA’s Guru-powered app put wayfinding, content and museum information in the palms of their hands. SDMA also wanted a broader appeal when it came to their interpretive content. The Guru content creation team, along with curatorial staff, crafted an audio overview voice that combined education with entertainment. While SDMA expected this voice to appeal to younger visitors, it was pleasantly surprised to learn that the entertaining and educational voice engaged visitors of all ages—from millennials to Baby Boomers.
Lately, Guru-powered data has become a huge part of the SDMA app. The museum has access to heat maps, traffic patterns, content engagement, app usage, length-of-stay information, visitor demographics and more. With this information, SDMA has developed more targeted strategies for visitor acquisition, visitor experience, and membership retention.
THE APPLICATION
“People are using [the app] in ways we couldn’t have imagined and all ages are engaged with the app.”
GET IN TOUCH
We look forward to hearing from you and are excited to be of assistance.
Feel free to reach out to say hi, ask questions, or request a demo!
619-630-0267
The first step in bringing your institution to the next level!
We use essential cookies to ensure our website performs correctly for users, including security and network settings. You can disable these cookies through your browser settings but this may affect how the website functions.
