The Battleship IOWA app offers a comprehensive audio tour, educational animations, veteran and volunteer stories, themed tours, augmented reality experiences and even VR-lite. There is something for every age and interest from an augmented reality scavenger hunt with Vicky the Dog for kids, to virtual access to hard-to-reach spaces for those with limited mobility. While the average capture rate for museum apps is around 1.5 percent, the Battleship IOWA app has reached as high as a 75 percent capture rate. In addition, content on the app is offered in multiple languages and has increased foreign tour group sales by 60 percent.