Battleship USS Iowa

Forging Connections Across Generations


Los Angeles, CA

years with guru

6 Years


USS Iowa

partnership model

Guru Guide+

content produced

Audio Overviews, Gallery Videos, Education Videos, Themed Tours, Wayfinding, Augmented Reality

The national average capture rate for museum apps is 1.5 percent. Battleship Iowa has reached a capture rate of 75 percent on some days.

the problem

Throughout her three commissions, Battleship IOWA led the way in cutting-edge technologies. As a museum, she was looking to do the same. Having served during World War II, the Korean War and throughout the 1990s, Battleship IOWA had more stories than there was room onboard to share (and she’s a massive ship!). Battleship IOWA needed unlimited space for audio, video, oral histories and augmented reality experiences that would inspire and entertain visitors of all ages.

the solution

The Battleship IOWA app offers a comprehensive audio tour, educational animations, veteran and volunteer stories, themed tours, augmented reality experiences and even VR-lite. There is something for every age and interest from an augmented reality scavenger hunt with Vicky the Dog for kids, to virtual access to hard-to-reach spaces for those with limited mobility. While the average capture rate for museum apps is around 1.5 percent, the Battleship IOWA app has reached as high as a 75 percent capture rate. In addition, content on the app is offered in multiple languages and has increased foreign tour group sales by 60 percent. 


“[Visitors] want to have an immersive experience, not just something that’s passive. They want to be involved. And that’s what the Guru app allows them to do.”


We look forward to hearing from you and are excited to be of assistance. 

Feel free to reach out to say hi, ask questions, or request a demo! 


The first step in bringing your institution to the next level!

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