Balboa Park
Taking engagement with public spaces to the next level


San Diego, CA

years with guru

6 Years


Balboa Park

partnership model

Guru Guide+

content produced

Audio Overviews, Educational Videos, Themed Tours, Docent Tours, 360 Offsite Panorama, Curated tour paths, Wayfinding, Beacons

Over 250,000 downloads in three years.

the problem

Balboa Park is not only a main destination for tourists, but also a favorite spot for locals. With 1200 acres of parkland and 30 cultural institutions onsite, it was difficult for visitors to get around, choose what to do, or even know which attractions offered what. They needed an all-in-one solution for maps, information and entertainment.

the solution

The Guru-Powered Balboa Park app offers an elegant solution to all of that and more. With a single free download, visitors have access to GPS maps, restroom locations, where’s-my-car feature, food locations, attraction locations and details, hiking trail information and more. Visitors can even access the Museum of Man app from within the Balboa Park app, no additional download required. The Balboa Park app helps orientate and navigate thousands of visitors annually.

But visitors aren’t all who benefit from the app. Museums in the park, and the park itself, utilize Guru-powered data gathered by the app. With monthly reports on visitor demographics, traffic patterns, app usage, and more, Balboa Park is better able to make informed decisions when it comes to visitor experience, marketing, attendance and attractions.


“In three years the Balboa Park app has become an emerging essential business tool. We are actually able to make decisions on the data we’re generating out of the park.”


We look forward to hearing from you and are excited to be of assistance. 

Feel free to reach out to say hi, ask questions, or request a demo! 


The first step in bringing your institution to the next level!

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